Sunset behind a tree-covered sea stack on Washington’s Olympic Peninsula, photographed during the Aasgard production.

Aasgard

Video production for the launch of Aasgard’s 42L backpack, built around the product, the outdoors and how the pack fits into real use.

PRODUCING / CINEMATOGRAPHY / POST-PRODUCTION & EDITING

A launch film centered on the backpack in use, pairing product details with the environments and experiences it was designed around.

42L BACKPACK LAUNCH FILM

Producing / Cinematography / Post-Production & Editing

Supporting stills from the production, locations and the making of the pack.

PRODUCTION + SELECTED FRAMES

Sunlight breaking around a tree-covered sea stack and casting long shadows across an Olympic Peninsula beach.
Two people walking along the shoreline beneath a towering sea stack at sunset on Washington’s Olympic Peninsula.
Man sewing backpack components in a workshop lined with industrial sewing machines and thread spools.
Jeep carrying rooftop gear along a snow-covered forest road, with sunlight filtering through evergreen trees.
Stephen Jones wearing an Aasgard T-shirt and a backward black cap during an interview against a black backdrop.
Cyclist wearing a backpack riding across a bridge in downtown Tacoma, Washington.
Two people gathered around a beach campfire at dusk, with sea stacks silhouetted offshore on the Olympic Peninsula.
Close-up of hands guiding gray backpack fabric beneath an industrial sewing machine needle.
Hiker in a yellow jacket checking a route on a smartphone’s topographic map in snowy conditions.
Person opening a gray accessory pouch beside an Aasgard backpack on the forest floor.

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