Close-up of a person's hand holding a smartphone, wearing a wristwatch with a white face and black strap.

Crux

Photography for the launch of CRUX Watches, introducing the collection through clean product details, on-wrist portraits and everyday lifestyle imagery.

PHOTOGRAPHY / PRODUCTION / EDITING + RETOUCHING

THE COLLECTION

Product, on-wrist and lifestyle imagery built around the collection’s clean, everyday character.

A person wearing a white shirt with a small red and blue floral pattern, blue jeans, and a wristwatch with a white face and black strap, sitting with legs crossed and leaning forward.
A wristwatch with a white face, brown leather strap, and red second hand lying on textured concrete ground.
A person wearing a wristwatch with a white face and brown leather strap, checking the time outdoors with sunlight illuminating their arm.
A wristwatch with a black face and red hands, displaying time around 12:09, with a small date window, attached to a light gray leather strap, resting on a weathered wooden surface.
Three wristwatches with leather bands, one with a brown band, one with a gray band, and one with a tan band, lying on a bed of small rocks and gravel.
Close-up of a man wearing a casual plaid shirt, dark jeans, sneakers, and a watch on his left wrist, standing on a beach with sand and small rocks.
Two people holding hands outstretched, standing on a sandy surface, one wearing a plaid shirt with rolled-up sleeves, a wristwatch, and sneakers.

MORE SELECTED WORK

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