JOOB Activewear logo over a mountain landscape.

JOOB

Cinematography for the launch of JOOB Activewear, spanning the brand’s debut film and a series of short product stories.

PRE-PRODUCTION / CINEMATOGRAPHY


BE EVERYWHERE

Main launch film

Pre-Production / Cinematography


Short films built around individual products and how they fit into everyday use.

PRODUCT STORIES

The Day Pack

JOOB x MiiR Camp Cup

Superfine Merino Beanie

The Check Button Down Shirt

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